Following a competitive pitch, Bonfire and Media 365 have been awarded the advertising account for the Irish Pharmacy Union. The IPU is the professional representative organisation for approximately 2,300 community pharmacists in Ireland. Bonfire, the Dublin-based independent agency, will manage all creative and strategy, while Media 365 will handle the media planning and buying for the organisation, which has seen considerable growth in membership in recent years.
2026 will be a year of significant change and opportunity for the industry with the introduction of a new government initiative called the Common Conditions Service. For the first time in Ireland, pharmacists will be enabled to prescribe for a list of eight common conditions.
Ailbhe O’Briain, Communications and Marketing Manager at the IPU, said: “Bonfire delivered a compelling creative vision and an innovative approach to the brief. We are delighted to appoint Bonfire as our advertising agency. We look forward to a close working partnership during this important time of expansion of the role of pharmacists in Ireland.”
Steph Coates, Head of Client Services at Bonfire, said:
“We are really looking forward to working with the team at the IPU. The win further underpins our strong creative credentials in the healthcare sector.”
Seán Hynes, Founder and Creative Director at Bonfire, said:
“It’s an exciting time to be working with the IPU, and we’re hoping to make a real difference to people’s perceptions and behaviours. Step one will be increasing awareness of community pharmacists as experts in medicine.”
