The new campaign for Chicken with Attitude, a new Irish food brand, goes lives this week.“It’s an integrated campaign across Video on Demand, Radio, outdoor and social” said David Quinn, Managing Partner of Bloom, the creative agency behind the latest work, "and launches a big idea as well a great new brand.”
“The campaign is running across Video on Demand, radio, outdoor and social. It will go on TV in the new year. OMD did the media planning and Rubberduck produced the VOD,” continued Quinn.
“Chicken With Attitude is a real challenger brand. It is a quality product that has ambitions on shaking up its sector. They liked the work we had done with other challenger brands such as Brady Family Ham and Catch, so it was a great fit.”
“We are very excited with the campaign” said Jim Mahon, Commercial Director at Chicken with Attitude. “It has been getting great responses at tastings, people just can’t seem to get enough of it,” continued Mahon, “so we are really happy to be getting the campaign out there at last and letting the Irish people know.”
“We loved the big idea immediately” says Caoimhe Cassidy, Brand Manager at Chicken with Attitude “It’s fun, has a lot of legs and repeats the brand name twice. What’s not to like about it?”
Chicken with Attitude is an outrageously tasty range of chicken tenders and chicken popcorn from Vista Foods – the company responsible for supplying the Irish restaurant and bar trade with chicken goujons in recent years, and it is available in Tesco and Supervalu stores.
