CATCH FEELINGS is the latest nationwide campaign for Catch chocolate, which went live in Cycle 9 and continues through Cycle 10. The campaign appears on:
- T-sides on Dublin Bus
- Proximity OOH – digital screens and Adboxes targeting SuperValu, Spar, Mace, Eurospar, and other Independent Retailers nationwide
“The campaign creative is inspired by our experience of CATCH fans on social media," said Damian Penco of Bloom, the Dublin-based creative agency who created the campaign." They don’t just like CATCH, they love it! It seems that once you’ve tasted CATCH, you can’t help but fall in love – or, in the language of the internet, ‘catch feelings’ – for the crispy, creamy classic.”
The campaign is also running on social media as paid advertising, and will be supported with an extensive content plan during the campaign.
“Bloom have shown us that they really understand CATCH and the love that our fans have for the brand. CATCH was born in Ireland in 1976 and this campaign should inspire our longstanding fans as well as attract new ones with its eye-catching visuals and playful tone of voice.” added CATCH country manager, Finian Slattery.
