"Last Christmas" voted one of the best socially-responsible campaigns
"Last Christmas" voted one of the best socially-responsible campaigns

BBDO Dublin are proud to announce that “Last Christmas”, the campaign they developed for Dublin Simon Community to highlight the the growing problem of elderly homelessness last month, has been selected by Adforum and ACT Responsible as one of the five best socially-responsible campaigns in the world.

The campaign—which ran across TV, radio, social, digital and out-of-home—was a departure from Dublin Simon’s usual Christmas advertising, which Head of Fundraising & Communications Aisling Harmey said the charity was “compelled to make” based on this devastating phenomenon which its frontline teams are seeing on an increasing basis.

Neal Davies, chief executive of BBDO said: “it's always nice when your work is recognised locally, regionally or even in this case globally, especially when it is for a client who do work as important Dublin Simon Community.”

“We are incredibly proud of our long standing association with them”, he added.

ACT Responsible (ACT stands for Advertising Community Together) have a mission to unite the advertising industry around social responsibility and sustainable development, and share good practices.