Elves Have Re-entered the Building
Elves Have Re-entered the Building

BBDO this week announced the launch of a brand-new, heart-warming campaign for Lidl Ireland, to be launched during The Late Late Show on RTÉ this week.

“We wanted to make something truly magical for the year that’s in it, and came up with content to showcase the quality of Lidl’s range while putting a smile on people’s faces,” said Sinead Lee, BBDO Director on the Lidl account.

“Between ourselves and Piranha Bar, we have created a visual feast that gives you something new every time you watch it. Customising a well-loved Christmas song gives the whole thing real memorability.”

The magical cross-platform campaign (running across TV, social, digital, radio and press), stars a team of busy Lidl Elves, who come to life when the store is closed for the night and indulge themselves in Lidl’s fantastic Christmas fare. All in the spirit of quality control of course!

Led by creative team Gerry McBride and James Carr, BBDO Dublin created the campaign with Piranha Bar producing the animation.

“We’ve been working on this for a while, so Christmas really came early for us. We know that 2020 has been quite the year, and we can’t wait to share a Lidl magic with everyone now the season is properly underway. We’d like to thank all the Elves who make Christmas at Lidl so special,” said Aoife Clarke, Head of Communications & Marketing for Lidl Ireland & Northern Ireland.

When asked about the charming festive soundtrack, copywriter Gerry McBride said, “Well that’s a story in itself. The original song features in the 1960s musical MAME, in which the lead character—played by Angela Lansbury on Broadway and Lucille Ball in the movie—celebrates Christmas early because she needed cheering up and couldn’t wait. With the year we’ve had, we figured it would be a great song for the Elves to sing and during recording, they wanted to change ‘little Christmas’ to ‘Lidl Christmas’. They’re difficult to argue with.”