Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.
The work that made it to the finals was selected from a pool of submissions consisting of Gold and Grand Effie winners from more than 55 local and regional Effie competitions, first held in 2023 and now vying for global recognition.
The Global Best of the Best Effie Awards celebrate the very best in marketing globally across diverse markets, categories and objectives.
IAPI are thrilled to see Allianz Ireland and IAPI member agency partners Forsman & Bodenfors Dublin and Essence Mediacom Ireland recognised on the global stage. Their case study "Protecting Homes and the Women Inside Them: How Allianz Ireland Used an Unexpected Charity Partner to Transform Their Brand Reputation" is featured in the Business Achievement category – a testament to the brand’s commitment to results-driven creativity and impactful communications.
All entries have undergone rigorous review by a jury of senior marketers from across the world, with selection based on analysis of every step of the marketing process - from defining the challenge and insight to creative execution and ultimately the tangible results achieved.
To be listed as a contender means that this campaign not only resonated with audiences locally but also stood out among the most successful marketing efforts globally. Congratulations to Allianz Ireland and their agency partners Forsman & Bodenfors Dublin, Essence Mediacom Ireland and Teneo for this outstanding achievement. IAPI are proud to see work from our region making a powerful impact on the international stage.
Traci Alford, Global CEO of Effie Worldwide, commented:
“Every year, the Global Best of the Best Effie Awards reflect the very core of our mission: to champion the practice and practitioners of marketing excellence. This group of contenders have already proven their effectiveness at a national or regional level. Now, they are setting a global standard. Their work is not just creative, but it delivers impact and drives business results, demonstrating the power of marketing effectiveness.”
The winners of the Global Grand Effies across 12 categories will be revealed later this month - along with the recipient of the Iridium Effie, awarded to the single most effective campaign worldwide.
You can view the full list of contenders here>>
