In a deal brokered by Javelin, the 11-month RTÉ Radio 1 sponsorship includes 6 x 10-second sponsor-credited stings per show, sponsor-credited promos in Rising Time, Liveline, Drivetime, Saturday with Colm O' Mongain and Brendan O' Connor as well as podcast and homepage sponsorship. Today with Claire Byrne is currently joint seventh most listened-to radio programme in the country, with a daily audience of 344,000. Caroline Burton, Head of Retail Marketing at Uniphar Group said “ Allcare Pharmacy is delighted to partner with Claire Byrne and RTE Radio 1 in 2023. As Ireland’s largest community pharmacy network, it was important for us to find a partner which reflects the informative, entertaining and important topics of the day that matter to our customers. Today with Claire Byrne is a perfect fit for a trusted community pharmacy brand like Allcare Pharmacy.” |
Geraldine O'Leary, Commercial Director, RTÉ said: "RTÉ Media Sales are delighted to welcome Allcare Pharmacy as our new sponsor of Today with Claire Byrne. Allcare Pharmacy is a valued partner, and we look forward to working with them across this exciting opportunity.
Aoife Hofler, Director, Javelin, said: "We are delighted to go live this week with the full broadcast sponsorship of Claire Byrne on RTÉ Radio 1. Our strategy for Allcare Pharmacy is to bring the brand front of mind for a broad audience, with high frequency to continuously remind and prompt consumers to visit their local Allcare pharmacy. Being the seventh most listened to Irish radio show, Claire Byrne allows us to do this effectively with mass weekly reach and high frequency." Image caption: Pictured L-R are Caroline Burton, Head of Retail Marketing at Uniphar Group, Geraldine O'Leary, Commercial Director, RTÉ, and Aoife Hofler, Director, Javelin.
