’s T.J. Reid and Limerick’s Aaron Gillane pictured in Croke Park, Dublin, celebrating Littlewoods Ireland rebrand to Very. Littlewoods Ireland is now Very, and as part of this rebrand customers in Ireland can now browse more than 1,800 brands online, including new labels like Olivia Rubin, Dyson Supersonic, Estée Lauder Fragrances, Vivienne Westwood, Paul Smith and COACH as well as Irish brands like, Bare by Vogue, Cocoa Brown, The Handmade Soap Company and We are Paradoxx. Existing customers do not need to make any changes to their online account as the change from Littlewoods Ireland to Very will take place automatically.

Speaking at the launch, Kilkenny hurler T.J. Reid said, “I’m delighted to partnering with Very, a sponsor who has been committed to both Hurling and Camogie for six years now. Although we didn’t take Liam home this year, it was a cracking All-Ireland final to be a part of and a massive privilege to compete alongside my teammates.”

All Ireland Hurling Champion, Limerick’s Aaron Gillane added, “Working with a brand like Very is really exciting, especially at such a significant time for them. The past few weeks have been a whirlwind, it’s unreal to be part of the team to bring the Liam McCarthy Cup home to Limerick for the third year in a row. We really appreciate Very’s support and commitment as a sponsor to both Hurling and Camogie.”

Managing Director of The Very Group Ireland, Rossa Butler said, “We are proud to be a top tier sponsor of the All-Ireland Senior Hurling Championship and the title sponsor of the Very Camogie Leagues for the sixth year running. Over those years we have worked to help give teams and players the support they need. It’s great to celebrate what has been an exceptional Championship and Very Camogie Leagues season together and, of course, the rebrand from Littlewoods Ireland to Very.”

To find out more about Very visit and follow the conversation on social with #HelloVery on Instagram (@very.ireland) and Twitter (@very_ireland).