Alex O’Connor has been promoted to the role of Account Director at Initiative Ireland and will help a portfolio of clients to achieve their business goals by providing an in-depth knowledge of the media landscape via data, tools, and insights that will inform decision making that, in turn, builds their revenues and market share.

One of this country’s leading creative media agencies, Initiative Ireland is part of IPG Mediabrands. Alex will support Business Director Stephen Wade and will lead a team of skilled professionals dedicated to delivering results driven best outcomes, ultimately ensuring great client satisfaction as a result.

In addition, he will be centrally involved in developing annual and campaign-based planning strategies for existing and new clients.

A leader who knows how to propel business ambitions, he has a proven track record of building high-performing media strategies for clients thanks to comprehensive insights about the evolving ebb and flow of the media market and the opportunities that lie therein.

Alex will report to Sylvia Cawley, Managing Director, Initiative Ireland who said: “Core to our strategic offering at Initiative Ireland is an obsession with culture and how clients can pivot from forgettable brand advertising to impactful cultural branding that really connects with audiences. Alex embodies the best kind of attributes you can look for in an Account Director. By nurturing his team and creating a culture of creativity, collaboration and curiosity, both he and his clients will thrive.”