GroupM x Invention has launched a powerful new campaign, "Overwhelming," for the Irish Refugee Council (IRC). This impactful campaign, selected by an agency-wide vote, aims to raise awareness and compassion for the challenges faced by refugees living in Ireland.
The campaign focuses on the often-overlooked difficulties of adjusting to a new life in a foreign country. "Overwhelming" uses striking visuals and heightened sensory experiences to place the viewer directly in the shoes of a refugee, emphasizing the disorientation and challenges they face daily. From navigating bustling city streets and language barriers to understanding complex official forms, the campaign highlights the nuances of these experiences in a visceral and impactful way.
The campaign will be rolled out across various media channels, including digital, outdoor, print and radio advertising, to maximize reach and impact. A dedicated landing page on the IRC website will provide further information and resources for those who want to learn more or get involved.
"We're incredibly proud of this campaign and the team's dedication to bringing it to life," said David Ahlstrom, Head of Invention. "We believe in using our creative power for good, and this project, chosen by our own team members, reflects our commitment to supporting the vital work of the Irish Refugee Council."
Nick Henderson, Chief Executive Officer of the Irish Refugee Council, added, "We are deeply grateful to GroupM & Invention for their extraordinary support and for creating such a compelling campaign. 'Overwhelming' truly captures the challenges faced by refugees arriving in Ireland and will undoubtedly help foster greater understanding and compassion within our community." The "Overwhelming" campaign is a testament to the power of creativity to drive positive social change and highlights the importance of supporting organizations like the Irish Refugee Council in their mission to assist refugees in building new lives in Ireland.
‘The work that our Invention team have produced for the Irish Refugee Council is very strong and incredibly poignant” Chief Executive Officer of Group M, Bill Kinlay commented. “It’s great to be able to shine a light on the significant challenges that Refugees face when they come to our country and highlight the superb work that the Irish Refuge Council do to help navigate these. We’re really proud to be able to support such a worthy cause’
