Fusion Allergy, Scope Group and TBWA\Dublin have launched an all-new campaign to promote a range of products for the treatment and prevention of allergic symptoms – just in time for summer.

The campaign challenges typical conventions within OTC product advertising showing that informative and educational content can still be entertaining. The centrepiece of this campaign is Fusion’s Nasal Spray which is safe to use for all noses, even infants. Fusion Allergy and TBWA\Dublin have used that opportunity to create an animated world, championed by two illustrated characters who safeguard against allergens by harnessing the power of Fusion Allergy.

The campaign emphasises the differentiating factor of Fusion Allergy products; the fact that it’s a preventative spray and not just a flush out remedy. The main AV shows how the key ingredient of the range Ectoin, a natural super compound, creates a small water shield to protect allergy sufferers from allergy symptoms.

Leah Donnelly, Product Manager at Scope Group comments, Scope are thrilled to be partnering with TBWA for our new Fusion Allergy Campaign. This is the first UK/Ireland TV campaign for the company with the goal of disrupting a crowded OTC allergy market. The insights and creativity that the TBWA team brought to the table were very impressive. We are looking forward to seeing the impact & results of this campaign.