IAPI is the latest partner to join the Global Effie network to promote Irish marketing effectiveness on a global stage and, the inaugural Effie Awards Ireland programme is already underway, with the gala awards ceremony taking place this September.

IAPI are now delighted to announce that, following their recommendations, 12 Irish marketers and agency experts have been invited to judge Effie Global Best of the Best this July. The purpose behind the Global Best of the Best Effie awards is to unify the worldwide marketing and commercial creativity community around the power of effective marketing. And to celebrate those campaigns and ideas that are a vital part of our business growth and our overall economic recovery.

“It says a lot about the international reputation of Ireland’s marketers and agency professionals that Effie WW have invited so many Irish professionals onto the Global Best of the Best Jury panel and I couldn’t be more delighted”, says Charley Stoney, CEO, IAPI. “The Global Best of the Best Effie Awards are exactly what they say they are. Only the Grand Prix and Gold winners from each national or regional Effie programme can enter. So, not only is it an honour for Irish judges to be asked, it will also provide them with invaluable learnings from around the globe as they review world-class marketing effectiveness campaigns.”

Effie Awards Ireland are supported by RTÉ Media Sales, An Post Commerce, Pluto, Wide Eye Media and Twitter. The FINAL entry deadline is Friday 18th June. To download your Entry Kit and submit your entry please login to https://www.effie.org/Ireland.

The Irish members of the 2021 Effie Global Best of the Best jury are:

  • Damian Devaney, Senior Vice President, TBV Global and Chair of Effie Awards Ireland
  • Dael Wood, Strategy Consulting Director, Dentsu Aegis Ireland
  • Damian Hanley, Executive Creative Director, In the Company of Huskies
  • Eimear Fitzmaurice, Strategic Planning Director, Folk Wunderman Thompson
  • Jay Reid, Strategy Director, Core
  • Kay McCarthy, Founder & CEO, MCCP Planning Agency
  • Nichola Mullen, Fundraising Director, St Vincent de Paul
  • Margaret Gilsenan, Chief Strategy Officer, Boys and Girls
  • Robert McEvoy, Head of Market Management, Allianz Ireland
  • Sandra Alvarez, Managing Director, Spark Foundry
  • Sarah Hughes, Head of Strategy, BBDO Dublin
  • Stephen Power, Strategy & Insights Director, Mindshare Ireland