Research
Research
‘Decoding Data Dynamics’, a report from ...
Research
COVID-19 has accelerated the digital revolution—and the debate around fair and ethical use of personal data. How can brands prepare for a future where consumers...
September 11, 2020
The New Abnormal – An Amárach Briefing
Research
The latest research by Amárach shows that we are forming habits that are anything but normal. Welcome to the 'New Abnormal'.
September 11, 2020
The Future of Strategy 2020
Research
Forward by Margaret Gilsenan, Chief Strategy Officer + Founder, Boys + Girls
September 4, 2020
Amárach Research & 'The Great Accelerati...
Research
The latest report from Amárach Research compares future Irish shopping and spending intentions with those of UK and US consumers, highlighting new opportunities...
August 7, 2020
Trust Barometer Special Report: Brand Tr...
Research
Time to Act: Brands Must Solve Problems and Advocate for Change
July 2, 2020
Crisis Consumer Psychology Amid CV19
Research
IPG Mediabrands creates a crisis consumer psychology tool that segments the population into different consumer typologies amid CV19.
June 19, 2020