Matthieu Chardon, Video Director at Publicis Dublin, won this year's Greenhorn Award at The ICAD Awards celebrating talent and in recognition of exceptional work.

When I was 5 years old, I made my very own Lego animation. At 10, I had my own business cards where I gave myself the title “Director of Video Marketing Advertising”. I had no idea what it meant, I just knew that wanted to be in advertising.

After graduating from IT Blanchardstown, I worked in the Nikon call centre. While there I borrowed their cameras and created a video of Dublin that went viral, drawing international acclaim as well as praise from Fáilte Ireland.

I was then hired by Newstalk and Today FM. During this period, I directed several documentaries. Some highlights include films shot in Nepal and Rwanda for UNICEF and Concern.

For the last 2 years, I have been an in-house content creator for Publicis Dublin, achieving my dream of finally working in advertising.

Every day you must strive to deliver the most beautiful videography and photography, regardless of resources and budget. You have to be able to handle anything from a GoPro to the latest ARRI camera.

I’ve worked with every form of video from stop-motion animation to classic storytelling, from high-end product video to experiential cinematography.

With this experience, I’ve developed a motto:

“The execution of a creative idea is 50% what I know, and 50% what I can discover.”

Be it new equipment, new lighting or new techniques.

Matthieu Chardon, Video Director, Publicis Dublin

During this year in partnership with my colleagues, we have developed Publicis Studio, an ambitious state-of-the-art photography and video studio. I have selected the best equipment and we’ve produced a versatile creative space.

With this facility we can offer our clients enhanced production value, pushing the boundaries of an agency in-house offering.

Follow Matthieu on instagram @matthieufilms and take a closer look at his portfolio on vimeo here.