Under 30s + New Recruits
Advertising is traditionally a young industry with over 45% of our IAPI members’ employees being 30 years old or under.
So to provide representation to these future leaders we set up a council called Futureheads with a focus on ensuring that those who recently started their career in this industry have a voice - and that those voices gets heard.
It is important that the council is representative of the industry in terms of the different disciplines and the different agencies.
Development + Networking
Development starts with increasing awareness of our industry with students. We do this through our talent attraction program as well as hosting our annual ADEXPO event. This is a career expo where students can speak with people already working in Media, Creative, Client Services, Technology and Digital, where they can find out how the industry works, the different roles available and have all of their questions answered.
The event highlight of the year is the summer party where everyone from all agencies is invited. This usually involves a BBQ, beers, music, and of course the ping pong tournament where we get to see agencies at their most competitive.
Information + Integration
Futureheads work to produce an Internship and Graduate Guidebook. All IAPI agency members feed into this with detail on internship or graduate opportunities, including structure, timelines, and payment.
We also host Speed Mentoring evenings where people with the likes of 1-3 years’ experience can speak to those with 5-7 years’ experience. Again, it’s an event that focuses on people being able to really ask the questions they most want answered and the questions which will benefit them.
Motivation + Participation
We speak to today’s leaders to understand what will be needed for and from tomorrow’s leaders. We meet each of the agency Managing Directors to discuss what we can do for their young workforce. Motivation is at the heart of this as we know that a happy, valued employee is much more likely to stay with us.
