Directory of Members
Directory of Members

Directory of Members


ADFX Ranking 22

We’re ‘The ROI Agency’

We were the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend.

We did this because we knew it was our clients’ number one priority, and we called it ‘Return on Investment’ or ‘ROI’.

Our pioneering expertise in this area has driven our success, and underpinned our growth. As the world continues to change, the approach to marketing has to change too. Digital and online media have dramatically increased the ways consumers can see, touch and buy brands, and opened up thousands of new opportunities – and risks – for the owners of those brands.

In the new world of marketing, measuring performance and returns on investment are more important than ever before.

But traditional ROI techniques no longer deliver everything that clients need. That’s why we’ve taken ROI to the next level.

‘Live ROI’ is a dynamic, real-time approach to assessing how well your marketing is working, and how and where your money can be best spent.

Active understanding
We know how to listen and we have a whole range of state-of-the art tools to gather up-to-the moment information about how consumer behaviour is changing. We then put that learning to work by combining scientific precision and expert know-how.

Dynamic engagement
We have a unique range of specialist skills to turn the raw information we collect into usable knowledge and content. We can help you apply that knowledge to tell compelling, coherent stories that draw consumers in and make them want to buy your brand.

Real time performance
We then use all our live tracking and analytics expertise to see how well the plan and programme is working. We continuously fine-tune the activity to make sure you get the maximum returns on what you spend.

What makes our people special:
Everyone who works with us, right across the world, shares a passion for communication, innovation and performance. At the heart of our diverse culture is a deep-rooted desire to continually learn and improve. We share one aim and that is to improve our clients’ ROI.

Key Facts

Agency Type: Media
Affiliation: Core Group

Key People

Managing Director: Craig Farrell
Deputy Managing Director: Declan Kelly 
Financial Controller: Mark Slevin
Finance Director: Arthur Byrne

Commitment to Training

IAPI/DIT Postgrad

ADFX Awards


PhoneWatch: From crime to clicks to conversions; success for PhoneWatch following brave creative and media direction change
Silver - IT/Telecommunications & Digital


Making it count: How advertising for Barnardos contributed to changing the futures of children in Ireland
Silver - IT/Telecommunications & Digital


Husqvarna Tactical Campaign
Bronze - Electrical Consumer Goods


 HSA: It’s no accident farming fatalities were reduced
Bronze - Public services & Social welfare

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)