About Us

TBWA Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. We joined TBWA and Omnicom in 2002 and since then we’ve been using our proprietary Disruption® methodologies to find new growth for our clients through business-changing and culture-defining ideas. In the 21st century, a brand’s place in culture is its most powerful competitive advantage; to harness this, we activate Disruption® to carve out a singular future in culture for our brands, faster.

In addition, we use our Disruption® Live data platform to create at the speed of culture; it’s how we stay in sync with culture and translate information and knowledge into action and creative ideas.

We are a community of culture shapers, open sourcers, empaths, purists and, above all else, makers.

TBWA Worldwide is a top-ten ranked global advertising collective with 11,300 employees across 305 offices in 98 countries, including 60 employees in Rathmines in TBWA Dublin.

Key People
Key People
Deirdre Waldron
Deirdre Waldron
CEO, TBWA\Dublin
Fergal Behan
Fergal Behan
Managing Director
Paula Kelly
Paula Kelly
Head of Account Management
Des Creedon
Des Creedon
Executive Creative Director
Andrew Murray
Andrew Murray
Director of Social & Content
Mandy Leontakianakis
Mandy Leontakianakis
Chief Strategy Officer, TBWA\Dublin
Awards
Awards
ADFX 2016
Awards

Bank of Ireland Mortgages

BRONZE - Corporate Finance & Services

ADFX 2016
Awards

MINI: Round Ireland Relay

SILVER - Small Budget

ADFX 2014
Awards

HSE QUIT 2 - The legacy of Gerry Collins

GOLD - Public Service, Social Welfare and Education sponsored by PML

GOLD - Long Term Effectiveness sponsored by Communicorp

ADFX 2014
Awards

McDonald's: Building a Pillar of Trust

GOLD - FMCG Sponsored by RTE Media Sales

ADFX 2014
Awards

Electric Ireland: Powering Kindness

BRONZE - Corporate, Finance and Services sponsored by Google

ADFX 2012
Awards

McDonald's Wraps: Innovating in Recession Silver

SILVER - New Launch sponsored by Associated News

ADFX 2012
Awards

HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards

GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times

ADFX 2012
Awards

Stimulating Breakfast & Coffee at McDonald's

SILVER - FMCG sponsored by O2 Media Sales

ADFX 2010
Awards

The Irish Blood Transfusion Service - From Crisis to Consistency

BRONZE - Public services, Social welfare & Education sponsored by IMJ

ADFX 2010
Awards

McDonald's Eurosaver Driving Frequency through Changing Times

SILVER - FMCG sponsored by Associated Newspapers

ADFX 2008
Awards

Eurosaver - Hold me now

SILVER - FMCG

ADFX 2008
Awards

Power of One

GOLD - Public services & Social welfare

ADFX 2008
Awards

Power of One

GOLD - New Launch

ADFX 2006
Awards

McDonald's People

GOLD - Integrated Winner

ADFX 2006
Awards

McDonald's People

BRONZE - New Product Launch

ADFX 2006
Awards

Bachelors Beans

SILVER - New Campaigns - Existing Products

ADFX 2006
Awards

McDonalds Eurosaver

BRONZE - New Campaigns - Existing Products

ADFX 2004
Awards

C&C 'Club Energise Sport'

ADFX 2004
Awards

C&C 'Club Energise Sport'

BRONZE - Gold - Integrated Winner

ADFX 2004
Awards

Barnardos

SILVER - New Campaigns - Existing Products

ADFX 2004
Awards

C&C (Ireland) 'Mi-Wadi'

GOLD - Long Term Campaigns

ADFX 1998
Awards

C&C 'Club Orange'

ADFX 1998
Awards

C&C 'Club Orange'

GOLD - New Campaigns - Existing Products

ADFX 1998
Awards

C&C (Ireland) 'Mi-Wadi' Bronze

BRONZE - New Campaigns - Existing Products

Industry

Latest news from Little Black Book.

Human Desire Takes Over in Optimum Nutrition's Unlock More Campaign
Human Desire Takes Over in Optimum Nutrition's Unlock More Campaign

TBWA launches the campaign after being named Optimum Nutrition’s global creative agency of record

Glenveagh Unlocks Magic of Christmas in Support of Jack and Jill Children’s Foundation
Glenveagh Unlocks Magic of Christmas in Support of Jack and Jill Children’s Foundation

'The North Portal' from TBWA\Dublin poses the question, just how does Santa visit boys and girls who don’t have chimneys?

Glenveagh Properties Launches Next Chapter of Love Where You Live Brand Campaign
Glenveagh Properties Launches Next Chapter of Love Where You Live Brand Campaign

Touching story from TBWA\Dublin follows a young boy adapting to a new community

INSIDE by TBWA: The Nexus Between Employee Experience and Business Growth
INSIDE by TBWA: The Nexus Between Employee Experience and Business Growth

LBB’s Tará McKerr speaks to TBWA\ Dublin CEO Deirdre Waldron, and new hire Kalle Ryan, formerly of Google and Meta, about their new dedicated employee experience initiative and its potential to unlock major growth

TBWA\Dublin Adds Luke Wilson as New Head of Digital, Social and Content
TBWA\Dublin Adds Luke Wilson as New Head of Digital, Social and Content

LBB’s Tará McKerr speaks to the new head of digital, social & content at TBWA\Dublin, delving into the benefits of multi-platform exposure, the prospect of expanding into paid social media, and how to stay ahead of the curve in an ever-evolving digital landscape

Creative Is Native: Putting in Your 10,000 Hours and Why the Best Work Resonates at Home with Niall Staines
Creative Is Native: Putting in Your 10,000 Hours and Why the Best Work Resonates at Home with Niall Staines

Creative director at TBWA\Dublin, tells LBB’s Tará McKerr about what creativity means to him and why there’s more meaning to advertising than just award shows

TBWA\Dublin Wins Santa Rita 120 Account
TBWA\Dublin Wins Santa Rita 120 Account

The agency will provide strategic and creative services for the wine brand

TBWA\Dublin and Jameson Tackle Responsible Drinking With Irish Wit In New Campaign
TBWA\Dublin and Jameson Tackle Responsible Drinking With Irish Wit In New Campaign

The spot was developed in collaboration with Aisling Bea

TBWA\Dublin Launches Ballygowan’s Powerful IRFU Sponsorship
TBWA\Dublin Launches Ballygowan’s Powerful IRFU Sponsorship

The campaign draws out the parallels between Ballygowan and Irish Rugby, both being 'Wild like no other'

Comedian Aisling Bea Says ‘Easy Does It’ in Responsible Drinking Ad from TBWA\Dublin
Comedian Aisling Bea Says ‘Easy Does It’ in Responsible Drinking Ad from TBWA\Dublin

Directed by Tom Merilion and produced by Speers Film, the campaign will launch in Ireland on 16th January