Directory of Members
Directory of Members

Directory of Members

Persuasion Republic

Persuasion Republic
Move Hearts
Win Minds
Grow Support

Challenging times give birth to a renaissance of realism, ambition and lithe creativity. It’s back to the fundamentals for success – dedication, craft, knowledge. Bold ideas for real impacts. Memorable campaigns. Hard-nosed strategies.

In short, strategic and creative rigour.

John Sutton and Charlie O’Neill have established Ireland’s newest full service agency powered by the science and art of persuasion. We work with great clients and build great campaigns. We honestly love what we do. We care about every word, design, pack, ad, strategy TV spot and pixel.

Persuasion Republic is one of a kind. A sure hand, a deft brain and decades of experience working strategically and creatively. Our team has developed award-winning campaigns and outstanding strategies for a long list of very happy clients.

Key Facts

Established: 2012
Joined IAPI: 2013
Agency Type: Full Service
Specialisms: Advertising, Branding, Charity Fundraising, Digital

Key People

John Sutton

John Sutton

Managing Director: John Sutton†
Head of Brand, Design & Digital: Daragh O’Toole
Creative Director: Charlie O’Neill
Head of Advocacy & Awareness: Edel Hackett
Head of Fundraising:†Susan Smith
Finance Director: Geraldine O’Dowd

Commitment to Training


IAPI/DIT Postgrad

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)