6th Floor, Iveagh Court, 6-8 Harcourt Road, Dublin 2
+353 1 475 1895
Initiative is Ireland’s leading communication agency encompassing media strategy, planning and buying, utilising professionals with outstanding media expertise, research and technology skills to deliver superior media communications solutions for our clients.
Our promise is to exceed your expectations.
At Initiative we find solutions to your issues:
How do I get my marketing budget to work harder?
How can I evaluate which elements work most cost effectively?
How do I integrate innovative thinking into my communication planning?
How do I deal with media fragmentation and ad avoidance?
How can I ensure I get the lowest cost per thousand?
At Initiative we provide media neutral communication solutions that help you exceed your business objectives.
Agency Type: Media Specialist
Managing Director: Eamon Fitzpatrick
Head of Planning: Mark O' Flaherty
Director of Agency Operations: Audrey O' Connor
Client Service Director: Rachel Hynes
Financial Controller (IPG Mediabrands): Robert McDermot
|Tesco Mobile Ireland: From little voice to big voice|
Bronze - IT/Telecommunications & Digital
|Jameson: The Vital Ingredient|
Bronze - Small Budget sponsored by TV3
|Currys: How an effective campaign beat the perfect storm|
Silver - Retail & Fashion sponsored by Independent Newspapers