Directory of Members
Directory of Members

Directory of Members


ADFX Ranking 25

Initiative is Ireland’s leading communication agency encompassing media strategy, planning and buying, utilising professionals with outstanding media expertise, research and technology skills to deliver superior media communications solutions for our clients.

Our promise is to exceed your expectations.

At Initiative we find solutions to your issues:

How do I get my marketing budget to work harder?
How can I evaluate which elements work most cost effectively?
How do I integrate†innovative thinking into my communication planning?
How do I deal with media fragmentation and ad avoidance?
How can I ensure I get the lowest cost per thousand?

At Initiative we provide media neutral communication solutions that help you exceed your business objectives.

Key Facts

Agency Type: Media Specialist
Affiliation: IPG

Key People

Managing Director: Eamon Fitzpatrick
Head of Planning: Mark O' Flaherty†
Director of Agency Operations: Audrey O' Connor
Client Service Director: Rachel Hynes
Financial Controller (IPG Mediabrands): Robert McDermot

ADFX Awards


Tesco Mobile Ireland: From little voice to big voice
Bronze - IT/Telecommunications & Digital


Jameson: The Vital Ingredient
Bronze - Small Budget sponsored by TV3


Currys: How an effective campaign beat the perfect storm
Silver - Retail & Fashion sponsored by Independent Newspapers

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)