Members
Members

Members

IAPI Industry Census

Every year IAPI conducts a survey of agencies. We look at employment levels, wages, business confidence and the challenges and opportunities facing the industry. For the past three years the response rate has been over 80% so it’s a robust piece of research.

Census 2016

Census 2016

In July 2016 we launched a new website publishing all the findings from census 2016 and 2015 online census.iapi.ie 

The response rate in 2016 was 93%, indicating huge support for the research and accuracy. 

The census covers:

  • The size of the industry and hiring plans
  • Media group billings and creative agency income 
  • Breakdown of staff by role and nationality
  • Skills gaps in agencies 
  • Maternity and paternity leave 
  • Challenges and opportunities ahead

Get the full analysis

 

Census 2015

Census 2015

The Census covers 

  • Numbers of people employed 
  • Agency hiring plans and age breakdown of the industry 
  • Agency income and billings
  • Breakdown of staff by department and gender
  • Predicted rates of growth/decline 
  • Maternity and paternity leave 
  • Challenges and opportunities ahead

There has been a turnaround in levels of confidence and optimism expressed by members.  Agencies are reporting an improvement in their own performance, they are also more bullish about prospects for the wider industry. Many agencies report that clients are slowing coming back into investment mode. However there are a number of challenges: staff recruitment and retention and the relentless pressure on rates/margins.

Read the full report

Census 2014

Census 2014

Welcome to the second census of ad-land. We surveyed all IAPI member agencies in April/May 2014 and had an excellent response rate of 92%.

It’s a much more positive picture in 2014. Agencies are hiring. Employment levels are up 20% in 12 months to 1,545 full time jobs.

We feel a lot more confident about the future in terms of growth in the industry as a whole and individual agencies. 72% of those surveyed estimate their own business will grow in 2014.

Click to view the 2014 Census

Census Infographic 2014

Census Infographic 2014

This report shows a significant shift in confidence in the industry in the 12 months

Numbers employed in member agencies up 20% to 1,545

View the 2014 infographic

Census 2013

Census 2013

The first census conducted in agencies for more than a decade. The report looks at numbers employed, age profile in the industry and gender breakdown of roles.

Click here to view the 2013 Census

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)

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