Too often it is easy to forget that our job is to Create Advertising that fits with the overall marketing strategy. In order to do this we must have a good knowledge and understanding of our clients business and brand. Strategic thinking is of paramount importance at Gaffney McHugh.
What is the point in having award-winning, critically acclaimed advertising if you are losing market share or if your brand values are being damaged. Good advertising is advertising that delivers on the overall marketing strategy and resonates with the consumer and target audience.
Since our formation in 1979, we have always believed in the premise that the strategic, creative and media functions should interact and work together. This strategically focused integration of creativity and planning is still one of our guiding beliefs.
Agency Type: Full Service
Managing Director: David McHugh
Other Directors: Michael McHugh, Shane Clyne and Liz Long