Directory of Members
Directory of Members

Directory of Members

Gaffney McHugh Advertising

Too often it is easy to forget that our job is to Create Advertising that fits with the overall marketing strategy. In order to do this we must have a good knowledge and understanding of our clients business and brand. Strategic thinking is of paramount importance at Gaffney McHugh.

What is the point in having award-winning, critically acclaimed advertising if you are losing market share or if your brand values are being damaged. Good advertising is advertising that delivers on the overall marketing strategy and resonates with the consumer and target audience.

Since our formation in 1979, we have always believed in the premise that the strategic, creative and media functions should interact and work together. This strategically focused integration of creativity and planning is still one of our guiding beliefs.

Key Facts

Agency Type: Full Service

Key People

David McHugh

David McHugh

Managing Director: David McHugh
Other Directors: Michael McHugh, Shane Clyne and Liz Long

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)