Directory of Members
Directory of Members

Directory of Members


ADFX Ranking 1

Five companies make up the DDFH&B group and each is a leader in its own field. Clients can access each company individually or in combination to provide a powerful integrated marketing communications package. The five companies are DDFH&B Advertising, the creative arm of the group; MindShare, the media specialists; RMG Target, the experts in CRM & Digital; Direction@JWT the Sales Promotion & Activation specialists and Goosebump, who develop engaging and interactive btl campaigns.

The DDFH&B Group, which employs over 140 people in Ireland, is an owner-managed Irish Agency with an international network partner in JWT, part of WPP. JWT is one of the world’s foremost agency networks.

In recent years, the agency has been re-structured to bring a unique holistic approach to the development of integrated marketing communications. Small multi-disciplined teams built around client groupings ensure that the imagination and resources of the group work together for our clients. We call this approach “Fun-sizing”.

Key Facts

Agency Type: Full Service
Affiliation: WPP/JWT

Key People

Jim Donnelly

Jim Donnelly

Chairman: Jim Donnelly
CEO Advertising: Miriam Hughes
CEO Media: Bill Kinlay
Managing Director: Aoife Moore 
Planning Director: Amy Mitchell
Head of Production: Derek Lawlor
Creative Partner: Roisin Keown 
Creative Director: Gavin O’ Sullivan 
Finance Director: Michael O’Reilly

Commitment to Training


ADFX Awards


Switched On: Moving Bord Gáis Energy from state sector monolith to private sector powerhouse in eight short years
Bronze - Long Term Effectiveness
Fáilte Ireland: Nine years of selling ice to Eskimos
Silver - Long Term Effectiveness
SuperValu: How a brave local brand defied the forces of globalisation
Gold - Long Term Effectiveness
Waterwipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business
Gold - Pharmaceuticals, Healthcare, Cosmetics & Toiletries
Silver - New Launch
 Bord Iascaigh Mhara: Live to Tell the Tale
Bronze - Public Service, Social Welfare & Education
Bronze - Small Budget
No more POTS: The story of turning a brand around to Live Life on eir
Silver - IT/Telecommunications & Digital
SuperValu: Giving small producers a big chance
Bronze - Retail & Fashion


SuperValue: Signature Tastes Launch
Bronze - New Launch sponsored by UTV Radio Solutions
National Lottery: Daily Million
Gold - New Launch sponsored by UTV Radio Solutions
Jack & Jill - A True Story, A Real Effect
Gold - Small Budget sponsored by TV3
Gold - Public Service, Social Welfare and Education sponsored by PML
SuperValu - We Believe Brand Campaign
Silver - Retail and Fashion sponsored by Sunday World
Silver - Long Term Effectiveness sponsored by Communicorp
The Gathering: Welcome Home
Grand Prix
Best New Learning
Gold - New Launch sponsored by UTV Radio Solutions
Gold - Leisure, Media and Entertainment


From last resort to first port of call: Say 'Hello' to the new SuperValu Range
Grand Prix - Grand Prix sponsored by Ignite Research
Gold - New Launch sponsored by Associated News
Gold - Retail & Fashion sponsored by RTE Media Sales
Fáilte Ireland - The Fun Starts Here
Best Integrated Campaign sponsored by RTE Media Sales - Judges Awards
Silver - Leisure, Media & Entertainment sponsored by Ignite Research
Bringing little surprises to life with National Lottery Scratch Cards
Gold - Leisure, Media & Entertainment sponsored by Ignite Research
Bord Gáis - At the touch of a finger
Best New Learning - Judges Awards
Silver - Corporate, Finance & Services
Denny, Fighting Commoditisation With Differentiation
Bronze - FMCG sponsored by O2 Media Sales


Making the Big Switch - Bord Gais
Gold - New Launch sponsored by The Star
Grand Prix
Gold - Corporate, Finance & Services sponsored by Independent Newspapers


National lottery millionaire raffle
Silver - Leisure, Media & Entertainment
Failte Ireland - Right here, Right now
Bronze - Leisure, Media & Entertainment
National lottery millionaire raffle launch
Bronze - New Launch


Bronze - New Product Launch


Seven Seas 'Active 55'
Bronze - New Campaigns - Existing Products


Lever Brothers 'Persil Tablets'
Bronze - New Product Launch
Gibneys Ireland 'Smirnoff Ice'
Bronze - New Product Launch


Guardian Direct
Gold - New Product Launch

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)