IAPI is the trade association and professional institute for Irish advertising agencies. Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media. more
A website dedicated to the client/agency best practices when pitching. > More
The IAPI/DIT Advertising & Digital Communications Postgraduate Programme was specifically created in response to the advertising industry’s need for skilled advertising professionals with the necessary knowledge to succeed in the ever-evolving marketplace. > More
The IAPI Awards are recognised by agencies and clients as Adland's most rigorous award scheme and demonstrate the payback on marketing investment. You can read detailed winning case studies that prove Advertising works here. > More
The Skinny Pitch – are agencies missing an opportunity?
Skinny Pitch For an agency no other activity can match the ?fire in the belly? feeling that winning new business can provide. Not keeping clients, not winning awards, not making more money. The high of new business wins are what most agencies ... > More