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The Pitch Pack

Pitch Checklist

A list of questions agencies ask clients before tendering.  

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Selecting and appointing an agency for a web development or digital brand project

Guidelines for website tenders and digital brand projects.
May 2016 

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UK IPA/ISBA Sample Retainer Contract

December 2015
Creative Services Framework Agreement
Retainer Plus Template

 

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UK IPA/ISBA Sample Project Contract

December 2015
Creative Services Framework Agreement
Project Plus Template

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Non Disclosure Agreement form (NDA)

A IAPI approved Non-Disclosure Agreement (NDA) form which should be signed by both parties and ensures confidentiality in the process.

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Public Service Creative Brief Template

November 2014

 

Aimed at public and semi-state creative advertising tenders

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Media Agency Brief Template

November 2014

An IAPI approved template for writing a media agency brief.

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Brief Template

An IAPI approved template for writing the agency brief.

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Client Contract

An IAPI approved client/agency contract which can be edited to suit your needs.

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Request for Information form

A Request for Information form, (RFI) issued by the client, which should be filled in by agencies at the very start of the pitch process.

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Cheat Sheet

A summary of the pitch process.

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Post Pitch Feedback Form

An IAPI approved marking scheme which should be used to give agencies feedback post pitch.

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Guide to Agency Remuneration

How to payment your Marketing Communications Agency. 

(Published March 2014) 

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Guidance note on engaging Advertising, Public Relations & Creative design services - National Procurement Service

The purpose of this note is to provide guidance for public bodies on an approach to engaging advertising and creative design services which recognises the particular characteristics and conditions that exist in this market.

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Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, Ireland.
T: 01 676 5991
www.iapi.ie
Hours are 9am - 1pm and 2pm till 5:30pm
(Mon - Thurs) and 5pm (Friday)

Endorsed by

Marketing Institute
ADFX Book