What is a Pitch Consultant?
A Pitch Consultant is a person or company who is not a communications agency, but who presents themselves as having a specialist expertise in understanding communication needs and how to select the most suitable communications advisers that a company or client might need.
What is a Media Auditor?
A Media Auditor is a person or company that evaluates how media budgets will be deployed and the level of value that will be delivered by a media planning and buying agency. Media auditing involves assessments of media buying performance, usually comparative, and the evaluation of media strategies and planning.
Accreditation of a Pitch Consultant or Media Auditor
If you choose to use a pitch consultant then IAPI along with the AAI would strongly encourage you to use IAPI accredited consultants. To this end both organisations have set up an accreditation process which should benefit both the advertisers and the agencies.
Accredited Pitch Consultants
AAI and IAPI have now approved the accreditation of the following consultants, who applied for accreditation, highlighting their specific area of expertise.