YouTube Creative Event
Sight, sound and motion
Thursday 24th November
09:00 to 12:00
Free to attend, all welcome.
IAPI's Creative Committee presents Sight, Sound & Motion: a YouTube creative event.
The YouTube platform has more visitors and active users than any other platform in Ireland. Who's on it, what are they watching and how long are they spending there?
This event will cover:
- YouTube as a Platform: Why and how does YouTube drive performance for my brand in a way other platforms cannot?
- Best fit creatives for YouTube
- Test for Learns
- Future Innovation Market firsts! An opportunity to leverage Future Innovations at YouTube.
This will be the first time YouTube present this exclusive creative technology at an event of this kind.
The expert panel will share case studies from local agencies Wolfgang Digital, MEC for their client Vodafone and Carat for Cadburys, as well as global inspiration and insights.
Justin Ronan manages the Vodafone IE business. As heavy investors in YouTube, Vodafone have used the first Youtube Brand Lift study measuring the impact on Consideration. Justin will speak about what's worked for him on YouTube for Vodafone and everything he has learned from driving video excellence for his clients. Having worked on Netflix previously, he now leads on Vodafone's digital presence and will discuss how he has used YouTube to move brand metrics for Vodafone.
Kenia Gonzalez joined Wolfgang Digital in 2015 and currently manages video, driving best in class results for her clients which include Daft.ie, Sam McCauley, Career Zoo, Bord Bia and more. Kenia has recently become a Moz blogger, covering her specialist area, video advertising. Kenia will be sharing her insights into what makes a best in class video campaign and what's driven success for her on YouTube across a breadth of clients.
Please note you must bring some form of ID (bank card will suffice) in order to gain entry.
Registration from 8.30am with the event kicking off at 9am sharp.