Three Client’s Eye Views
Wednesday 10th February
08:30 to 10:00
Free of charge to IAPI member employees.
This is a unique opportunity to hear the experiences and expectations of clients from two of Ireland’s leading advertisers.
The clients below will take part in a three-way discussion on the benefits, barriers and challenges for strengthening effectiveness in an Irish context.
The clients will reflect on best practice and opportunities using concrete examples from their organisations and agency relationships. The discussion will be facilitated by independent strategic planner Karen Hand.
Paula Murphy, Brand Operations, Vodafone and Chair of the Marketing Institute
Marie Collier, Marketing Communications Manager, VHI Healthcare
Aaron Keogh, General Manager Individual Business, VHI Healthcare
For previous client discussions on this important topic, check out the video below where Nicky Doran, Marketing Controller Bord Gais and Geoff Scully, CEO of Littlewoods outline their experiences of agency effectiveness.