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Advertising Re-coded: Using technology to tell more meaningful stories

The IAPI Creative Technology Breakfast Seminar

Fully Booked

Wednesday 21st January

08:00 to 10:00

National Print Museum

Free to attend, all welcome.

Creative Technology event video


While the need for human insight, breakthrough ideas and emotional stories will always be at the core of our industry, how we deliver these brand stories to consumers has fundamentally changed.

Technology has disrupted the traditional, linear approach to engagement and empowered brands to provide consumers with new experiences, dimensions and touch points that can involve and persuade.

Arguably, the pivotal role technology needs to play in shaping the future of our industry and our client’s businesses is being undervalued and underused. If we want to continue to connect meaningfully with consumers we need to harness this technology to our advantage and use it to enrich our craft. 

The IAPI Crea-Tech Breakfast Seminar will bring together some of the most experienced people working across creative and technology teams to discuss how agencies can rise to this urgent challenge. 

The panel includes Shane Casey, Creative Technologist at Publicis Dubilin, Ger Hughes, free-lance Creative Technologist, Torlogh O’Boyle, Creative Technology Director at ICAN and Sebastien Sicot, Co-Founder of Wondr.

The session will be chaired by Patrick McConville, Planning Director at ICAN, Dublin.

Patrick McConville - Planning Director, ICAN

Patrick has worked in advertising for 12 years across media, creative and digital/technology teams.  He is passionate about the power of technology to improve our lives and connect us to brands in a meaningful way.  He takes the view that agencies need to fully integrate creative, media and technology teams together if they are to fully address the
challenges facing brands today.

Shane Casey - Creative Technologist, Publicis Dublin

Since creating his first website in 1998, Shane has been obsessed with all things web and digital. His career has spanned all facets of the creative process, through ideas, UX, design and build.

His career has spanned all facets of the creative process, through idea, UX, design and build. After starting out in web design and interactive development, Shane spent 8 years in the UK creating global advertising campaigns for clients such as Samsung Mobile, Microsoft, Coca-Cola and Budweiser as Creative Technologist, Head of Digital, and later, Deputy Creative Director at Mason Zimbler.

Shane recently returned from the UK to join Publicis Dublin as Creative Technologist, applying a native understanding of the potential of digital technologies to the creative process.  He holds a BA (Hons.) in ICT from Trinity and a MA in Design for Digital Media from DIT.

Torlogh O’Boyle - Creative Technology Director, ICAN

As Creative Technology Director in ICAN, Torlogh is responsible for researching technology trends and prototyping interfaces across multiple platforms and devices.   Joining ICAN in 2002, he has been managing and overseeing quality assurance for teams across a broad range of disciplines including web design, motion design, UX design, interaction design, front-end and back-end development for clients such as Jameson Irish Whiskey, Microsoft, Bulmers, Paramount Pictures, Vodafone, Eircom, Paddy Power, Meteor, Universal Music, Setanta and O2.   Torlogh believes that innovation in technology should have one primary goal: to create enjoyable and efficient experiences for people.

Sébastien Sicot - Founder/Partner, Wondr

Formerly Head of Technology and then Creative/Managing Director at Bluecube/McCann Blue, Sébastien has a passion for design, media, copy and code. Over the years he has built and led talented creative, technology and design studios to answer brand challenges for clients that include Jameson Irish Whiskey, the National Lottery, Meteor, British Telecom, Ulster Bank, and Lidl Europe.  He recently co-founded his own agile client and agency service, Wondr, in response to the growing need for brands and agencies to manage end-to-end planning and execution of digital brand projects.

Ger Hughes - Creative Technologist & Interactive Designer, Freelance

Ger is a designer at heart with a head for development. Some parts of design are technical and some parts of development are creative so he believes it can only be a good thing to have a passion for both.

After 8 years of working with digital agencies, Ger went out on his own in 2014 as a Freelance Creative Technologist & Interactive Designer. He specialises in Rich Media across all devices, Motion Design, Web Design and Front-end Development. Over the course of his career, he has worked on both local and global campaigns for Jameson, The National Lottery, Failte Ireland, Deloitte, Lancome, Bulmers, Paramount Pictures, Focus Ireland, eircom and Amnesty International.

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)