ADFX 2014 Energiser
Working with your client for an ADFX win
Wednesday 30th October
08:30 to 09:30
Cawley Nea, 41a Blackberry Lane, Rathmines, Dublin 6 Places limited to 30
Free to attend, all welcome.
Writing an ADFX entry is a process that takes a considerable amount of planning and dedication. However, it should not be seen as an onerous project where the responsibility lies solely in the hands of any one agency or one person.
Yes you should have ownership of the overall project but it's a shared task where client involvement is crucial . They are fundamental in the framing and telling of the story. Agencies need their data and metrics to prove the case.
Fidelma Browne, Head of Public Communications at Health Service Executive and Mark Nolan, Head of Planning, Cawley-Nea TBWA, discuss their journey in the writing of their ADFX 2012 Gold winning case study HSE Quit .
*IAPI Energisers are a series of thought provoking talks for IAPI members that run in the months precceding submission of your effectiveness cases. They last approx 40 mins approx.