The Business Case for Creative Bravery
IAPI & the Marketing Institute of Ireland presents
Wednesday 27th July
08:30 to 10:30
Open to IAPI member agency employees only.
Free of charge to IAPI member employees.
Following the Cannes Lions Festival which took place from 18 - 25 June, IAPI & the Marketing Institute present The Business Case for Creativity.
Did you know that creatively awarded campaigns are 11 times more efficient than non-awarded ones at driving market share growth?! IAPI & the Marketing Institute are bringing together industry leaders to show how successful creative work can be, from a business perspective.
We'll present the most creative campaigns that won at Cannes Lions and enabled brand transformations. Catch up on the latest thinking about the direction of data + tech + creative marketing communications.
Guest speakers on the day will be Aidan Greene, President of IAPI & Deputy CEO of Core Media, Paula Murphy, Head of Brand Operations in Vodafone and President of the Marketing Institute of Ireland, Alan Kelly, Creative Director from Rothco, Andy Pierce Strategy Director at Core Media,and Patrick Meade, Managing Director of Boys and Girls.
Please note this is an invite only event for clients and managing directors of member agencies.