Reimagining Advertising for a mobile-centric world with Facebook Creative Shop
Thursday 7th July
08:00 to 10:30
Free to attend, all welcome.
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours” Clay Shirky
Smartphone use has had a fundamental impact on consumer behaviour. Until recently advertising opportunities have failed to keep pace.
The IAPI Creative Committee, in association with Facebook's Creative Shop team, will look at how brands can now maximise creative impact in a feed-based world. This seminar will cover feed-proofing video, new creative spaces in feed and the emergence of new technologies that will create new ways for brands to connect with consumers.
Three Irish campaigns will be among the examples shown.
The Creative Shop is the team at Facebook dedicated to driving creative best practice across Facebook's full suite of products.