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Fresh from SXSW Festival

Neuroplasticity & Tech: Why Brands Have to Change

Fully Booked

Wednesday 1st April

08:30 to 10:00

The Irish Waterways Centre, Grand Canal Dock

Non-members Price:

Members Price:
Free of charge to IAPI member employees.

It may be April Fools but this is not a joke! Fresh from SXSW 2015 and due to speak at this year’s Cannes Lions festival we are delighted to bring Dan Machen and Felix Morgan from Hey Human to give their Neuroplasticity and Tech: Why Brands Have to Change talk.

What’s it all about?
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.

Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?

We will share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

Who is it for?
All disciplines from member agencies and their clients. There is a charge for non-members.

This event is not to be missed! There was a queue outside the door to get into this talk at SXSW last week and our very own Aisling Conlon rated it in her top 5. Read more about it here


Dan Machen, Innovation Director, Hey Human

Dan joined Hey Human - a London creative agency in 2007as a Senior Planner and now drives their strategic vision as Director of Innovation.
Across his 18 year career, Dan has had varied roles across agencies beginning his career as an Account Man on Pepsi for Omnicom agencies before leaping the fence (thanks to D&AD) to become a Creative and Creative Head. Throughout his career, Dan has pioneered several firsts including EMEA satellite and mobile tracking campaigns for Budweiser and KitKat, the first ever furniture concept for Moet & Chandon champagne and ground breaking AR for Glaxo SmithKline on Lucozade energy bottles.
Dan has also picked up accolades for Unilever, Eurostar, and Glaxo SmithKline, with ISP (Grand Prix), MAA Best, IMC (Grand Prix) and Reggie Awards. Dan is a speaker and thought leader on evolving relationship between technology and humanity.
In his current roleDan's mission at Hey Human is to 'humanise technology to empower positive human behaviours'.

Felix Morgan, Innovator, Hey Human

Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients such as Sony, Unilever, Mars, Mondelez etc...on the relationship between people's behaviours and technology, and the role brands can play to influence it.

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