Masterclass in Art Direction with Alex Taylor
IAPI and Kinsale are delighted to host one of the UKs most respected and acclaimed art directors, Alexandra Taylor to Dublin. She has been recognised by D&AD for her outstanding contribution to advertising and among her accolades she has 195 entries into the D&AD Annual, four silver pencils and nine silver pencil nominations.
Thursday 26th September - Friday 27th September
09:00 to 17:30
IAPI Offices, 8 Upper Fitzwilliam Street, Dublin
We are operating a waiting list for this training course please contact firstname.lastname@example.org to be added to the list.
Alexandra has channeled her valuable experiences as an art director and her zeal for the advertising profession into a series of workshops for practicing professionals. Drawing on her three decades working with advertising’s most renowned figures, and carving out her own place as one of the most respected art directors in the business.
Alexandra energises and motivates her students to a higher level of practice. Those who attend her course are instilled with a renewed connection with craft skills and an armory of expertise they can apply in practical professional situations.
The Art of Art Direction.
In this two-day master class Alexandra shares her own wisdom and experience, as well as that of the high profile professionals she has worked with. All levels are welcome and in return for an open mind, she will guide participants towards a new way of seeing, to emerge energized and better equipped for excellence in the field of art direction.
During the course she explains in detail her own work for significant brands, shares the work and advice of other pioneers and expert art directors and reveals how to get the best out of working with collaborators. There is also a live brief, finishing with a prize-giving for the best results.
“There are few people who are both art directors and great teachers. Alexandra Taylor is one of them.”
Graham Fink, CCO O&M China
“On Thursday l had nine people who called themselves art directors in my department. On Monday l had nine art directors. Alex’s ability to inspire and inform in just a couple of days is extraordinary.”
Justin Tindall, ECD Leo Burnett London
“It was brilliant to witness Alexandra single-handily inspire and reinvigorate everyone who attended her course. Combing the wisdom of thirty years of experience as one of London’s most talented art directors with the enthusiasm of a beginner, she reminded everyone-including me-why we came into this business in the first place. She inspired us all to try even harder, have more fun and dress better.”
Paul Brazier, ECD AMV/BBD&O
“In times like these, where work is getting produced at breakneck speed. Alexandra reminds us all of the importance of craft. And how much pleasure can be derived from it.”
Paul Silburn, ECD Saatchi & Saatchi London
Presented in association with Kinsale