Managing agency/client relationships
This is a joint event organised and hosted by the Association of Advertisers in Ireland (AAI), Institute of Advertising Practitioners (IAPI) and the Marketing Institute Ireland (MII).
Wednesday 13th February
The Smock Alley Theatre (Light Lunch included)
Free to attend, all welcome.
PLEASE NOTE THE CHANGE OF VENUE
David Wethey has been a client-facing consultant in UK, Ireland and more than 30 countries for 25 years. He works with international advertisers and agencies as Chairman of ‘Agency Assessments’ one of the leading pitch consultants worldwide.
David believes that the industry needs a change in the conventional way Marketing Managers and procurement departments run selection processes and the way agencies pitch.
Here are his reasons;
Senior marketers prefer a less time consuming, less lavish, more practical and effective way of finding agencies. There is a strong case for marketers to try something different, a pitch process that is:
• Faster, much less expensive for everyone, with fewer agencies involved.
• Dependent not upon final presentations of speculative creative work, but creative work done for the agencies’ clients (with results), reputation, track record, people, fit and strategic alignment
To find out more join us at this event.