Navigating Brands through the Digital Landscape
Tuesday 12th March
IAPI, 8 Upper Fitzwilliam Street, Dublin 2
What is it?
Embracing innovation and engaging with customers and clients on a level playing field is a must for any Advertiser and their Brand.
This one day digital trends workshop takes a look at how leading brands are successfully navigating the ever-changing digital landscape and using the latest technological developments to their advantage.
Rapid developments in digital communications have empowered the masses and brought about significant changes. These changes are not only in consumer behaviour but also in how organisations have to operate internally and externally.
Who is it for?
This workshop is ideal for agency staff at all levels, especially those required to:
•Create innovative solutions to complex client requirements
•Client-facing and those wanting to learn more about our 365, always connected environment.
•To provide delegates with the latest online, mobile and social media trends, along with examples of cutting edge campaigns by leading global brands that can be utilised on a daily basis
•Experience of application of new knowledge in a team focused, time-constrained competitive environment.
Dietmar started teaching "advertising" in 2005 at the Filmakademie Baden-Württemberg, Germany, winning gold and silver 12 times with his students at the Young Directors’ Award in Cannes.
In winter 2009, he also started teaching at the Werbe Akademie, Vienna, and one year later online publishing at the faculty of Multi-Media Arts at the University of Applied Arts in Salzburg.
He gives seminars on branding, multi-media, advertising film, idea generation, concept and campaign building and creative thinking for the Art Directors Club in Germany, the Creative Club Austria and various international festivals, workshops and seminars.
He actively works in advertising as CCO and founder of "Architects of You" - an innovative communications shop.