High Fat Salt Sugar (HFSS) advertising rules

What you need to know

Wednesday 31st July

11:00 to 13:00

Gibson Hotel,Stratocaster Room. Registration/coffee and tea is in Concourse Bar at 10.30am

Free to attend, all welcome.

The BAI published revised versions of their General and Children’s Communication Codes last month.

New rules around the promotion of High Fat Salt and Sugar (HFSS) food to children come into effect on 2 September. They will apply to all radio and television broadcasters regulated in Ireland. You are invited to a briefing to review the revised codes with a view to clarifying any issues and to provide you with clear and sufficient guidelines in relation to these codes.

This is an opportunity to hear from the BAI and clearance personnel in RTE and TV3 about how the new system will work.

Areas covered

What are the new BAI rules?
What hasn’t changed but I still need to be aware of?
As an agency, what do I need to do?
As an advertiser, what do I need to do?
How will it work in practice?

All advertising agency staff and advertisers are welcome to attend.

Speakers include:

Declan McLoughlin, Compliance and Policy Manager BAI
Paul Mulligan, Head of Operations RTE
Deirdre StokesTV3

There will be plenty of time for Q & A.

It would be helpful if you email questions in advance or let us know issues you want covered so the event is as relevant as possible. Email

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)