Get the low down on the hot topics from Austin
Thursday 28th April
08:00 to 10:30
SXSW Key Trends
SXSW Interactive attracts the sharpest minds, the brightest innovators and the most exciting digital disrupters in the industry. An incubator of cutting-edge technologies and digital creativity, the 2016 event featured five days of compelling presentations and panels, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programs showcasing the best new websites, video games and start-up ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to discover the technology of tomorrow today.
Direct from SXSW, Nigel Gwilliam, will discuss the new emerging trends & technolgies.
Nigel Gwilliam, IPA, Head of Media & Emerging Technology
Nigel is responsible for representing the media and digital communities within IPA membership and being the first point of contact on all media and digital matters. He is also charged with understanding the implications of emerging technologies to advertising and agencies. As such he makes regular fact finding trips including those to SXSW Interactive, to Silicon Valley and to the Far East. He is responsible for media affairs at the IPA and in addition to running the IPA Media Futures Group, oversees the IPA’s digital and technology groups, and is a Tech London Advocate.
Quoted regularly in the marketing trade press, Nigel also represents agency interests on a number of key industry bodies including the Board of ABC, the Joint Industry Committee for Web Standards (JICWEBS) and the Digital Trading Standards Group (DTSG).