Future Consumers, Future Agencies: A Marriage made in Heaven... or Hell?
Friday 6th July
Free to attend, all welcome.
This time really is different. When the dust settles on the Great Recession (or whatever historians eventually call it), the world of consumer markets, brand marketing and advertising agencies will have been utterly transformed. We are living through a great transition - from the Attention Economy to the Intention Economy; from 'Macro Push' to 'Micro Pull'. And Facebook won't even be part of it. The world of advertising will be turned upside down - or the other way round. Instead of acting as agents between brands and their consumers, agencies will act as agents between consumers and their brands. Fortunes will be made (and some lost). If your business model isn't working, it won't. But others will, and this session might help you delineate the future model for success.