Financial Services advertising - the do, the don'ts
Verona Hanlon will give an overview of the Central Bank code and where advertising campaigns are falling foul. This is followed by a panel discussion with representatives from Irish advertising agencies.
Monday 25th February
08.30 – 10.30am
The Ascot Suite, Alexander Hotel, just off Merrion Square.
Free to attend, all welcome.
The panel includes representatives from agencies with leading clients in the financial services category: Ray Sheerin, Managing Director of Chemistry and Dylan Cotter, Creative Director with Irish International. It will be chaired by Padraig Burns, Managing Director of Publicis.
The need for advertising agency staff to be aware of the regulatory context in which their clients operate.
A discussion of problematic areas such as
• the cost of changes
• long and large type terms and conditions
• problems in specific media
• what happens in other sectors i.e. alcohol advertising pre-clearance
• are there ways we might make the process work more efficiently
Followed by a Q & A
All employees of IAPI member agencies and their financial services clients are welcome.