Breaking Up With or Breaking Down over, your script

Elements for Budgeting

Monday 9th September

09:00 to 13:00

IAPI Offices

Free to attend, all welcome.

This half dayworkshop will take you through the very start of the production process, breaking up with, and breaking down, your script.

How do producers come up with their budgets? Upon completion you will have a better understanding of how production companies allocate shooting time to scenes contained in scripts, and why.

Understanding such matters is an invaluable tool to be able to advise clients as to budget to allocate, or to be able to recognize a script that is outside of the available budget of a client.


Russ Russell
was one of the founding members of Windmill Lane, and along with his fellow partners James Morris and Meiert Avis, went on to establish Windmill as one of the most progressive sound and video facilities in the world. In the eary 90s Russ established his TV commercial production company, and is perhaps one of the industry's more colorful and well known characters. Known for his expertise in all things production, and his no nonsense approach to all things advertising, there is very little that he has not come across.

Max Brady has been producing commercials for nearly 20 years, both for the local and international markets. Her approach of there is always another way to skin the cat is known within the industry for delivering promises to clients consistently.

These two competitive producers have come together to facilitate this workshop. Between them they have vast experience from the small production for a client without resources, to the budget to cover a multi-day shoot in some exotic location. They have solved weather, finance, drunken cast, lost clients and animals that won't act, problems across the world and in Dublin.

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)