Negotiate to achieve the best available deal
Winning Uphill Battles with Procurement
What it covers?
Whether you are buying or selling marketing services, the method and manner by which you negotiate can have a significant impact on the value of the resultant deal. This one-day training program, specifically developed for agencies, can help ensure that those taking part in negotiations can achieve the best available deal.
Combining negotiation principles, strategies, techniques and tactics, all within the context of the marketing problems that need to be solved, this is an essential course for anybody responsible for creating long-term, high-value deals in agencies..
Who’s it for?
Senior account management, operational and finance functions in agencies. Delegates will have responsibility for client negotiations of contracts, projects and service level agreements.
12 places available
Prior to founding his consultancy business, David had been a career advertising man. After early days in regional agencies, David joined Grey in 1995 and rose quickly to Board Director. David ran Grey’s flagship creative accounts such as Allied Dunbar, Ben Sherman and Nokia.
In 2000, David joined Ogilvy & Mather London as a Business Director running the BP Retail business across Europe, latterly GSK and the COI. Three years later, David was appointed Managing Director of Ogilvy Moscow, which became Ogilvy’s fastest growing office in Europe.
Whilst in Russia, David became Group Managing Director having established a further five companies within the Ogilvy Group and grew revenues by more than 400%.
But four years of Moscow was enough, so in 2008 David conceived of and launched Salt Value Management. Salt is a consultancy business specialising in the more effective procurement and management of marketing communications services. Salt’s clients already include EMI, Merck Schering Plough, the General Healthcare Group and ISBA for whom David runs a series of Marketing Procurement Master Classes.