Knowing the Code
For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland and the CopyClear process is vital. By knowing what to include and what to avoid, you can ensure that your marketing communications are not in breach.
With a new ASAI code in place and new challenges in social media, this training session is an opportunity for your team to re-familiarise or be introduced for the first time to the code. Two CopyClear managers will show how they operate and how together we can keep communications running smoothly.
Lynne Tracey started her advertising career in Dublin before joining McCann-Erickson New York. She moved back to Dublin as a founding director of McCann Dublin and subsequently moved to the Javelin Group where she was a board director. A past President of IAPI, she has served on the board of the ASAI and CCCI and currently lectures in both DIT and UCD.
Eoghan Nolan is an award-winning copywriter and was previously creative director and board director of McCann Dublin, Irish International BBDO and Leo Burnett. A former lecturer in DIT, Eoghan has served on the boards of IAPI and ICAD and holds an Advanced Certificate from the Wine & Spirit Education Trust. He runs Brand Artillery and Think & Son.