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Ads Development Workshop


Fully Booked

​Starting from September Google Chrome and Mozilla have stopped supporting the (in)famous Adobe Flash Player plugin and with this decision comes to an end the long era of Flash Ads which will now be replaced by the HTML5 format.

Developing ads in HTML5 can be a difficult task especially for developers and designers used to work with Flash.

What is it?

This workshop aims to help creative agency employees and various people working in the online advertising industry to understand the logic and the process behind the development of HTML5 ads.It will be a run though of the basics of HTML coding, styling and animating through CSS3 and adding interactivity through JavaScript.

During the workshop attendants will be asked to code from scratch a standard ad and they will learn how to upload it and distribute it on the DoubleClick Network.This course seeks to underline the importance of knowing the basics of web development and the difference between coding and using visual tools for HTML5.

Who is it for?

Designers with basic coding skills, Flash developers who want to learn how to deal with HTML5, people working in online media interested in learning how to code ads.

Basic understanding of coding principles is preferable but not required.


To give the participants the tools to understand the structure of the various HTML5 ads, to learn how to identify and fix potential issues with creative and learn how to publish and distribute them through the DoubleClick network.

Salvo Vaccarino -Technical Lead of Creative Technology team in Radical Media.

An IT engineer with 8+ years experience in digital development.Highly versatile and quick to familiarise with new technologies, Salvo is a trusted technology advisor in Core Media and has been leading the development of several projects across various FMCG, Motor and Technology brands.

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)