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Brands as Publishers

How To Create A Newsroom Mindset For Any Client

Fully Booked

What is it? 

Part content strategy and part content creation, this fun, interactive workshop is inspired by Jon’s book Newsjacking: The Urgent Genius of Real-time Advertising and his experience building real-time content labs or "creative newsrooms” as some agencies/clients like to call them. Don’t worry. If you don’t have the budget to build something, this doesn’t have to be a physical place. “Newsroom” is a mindset. It’s all about thinking like a media company.

In 2015, content must be conceived, created and distributed in minutes and hours not days and weeks. We examine the role culture, news and trends have to play in the creation of shareable content.

Who’s it for?

Any agency or client-side folk connected with the making of content. This could be C-suite folk, creatives, strategists or account execs. The only prerequisite — they must want to create more relevant content that connects emotionally with fans. 

What will you leave with?

A complete understanding of how to create a content strategy-led approach to reactive content that will connect with fans.

A new process for creating culturally relevant content that excites customers and earns their trust. 

A working knowledge of the tools that will help you identify culture and trends that fit your brand’s content mission statement.

Here's an example of a recent workshop Jon did 

"Jon gave one of the most stimulating marketing talks I’ve attended: he has a maverick’s take on what brands and agencies need to do in order to stay culturally relevant" Dr Ken McKenzie • Strategic Planning Director, Target McConnells

Only 13 places available


Jon Burkhart is the founder of content marketing consultancy TBC London and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. In 2010, he co-founded the world’s first blog dedicated to real-time and reactive creativity He currently sets up “newsrooms” and leads content strategy and content creation workshops for brands and agencies.

He give keynote speeches on content and speaks at conferences like South By Southwest Interactive (SXSW) where he now serves on the Advisory Board. In 2013 at SXSW, he launched Millennial Mentoring, a programme where digital natives mentor CEOs. Previously, Jon helped a few YouTube channels with content strategy and audience development. Before that, he was social media creative director at Iris Worldwide, where he worked for the likes of BBC Comedy, Adidas and Philips. 

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)