Training
Training

Training

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IAPI runs various training programmes to help develop your professional development for all levels.

Courses

In Association with D&AD

Creative Presentation Workshop with Tom Evans

In Association with D&AD

This workshop is designed to help you increase the odds of your ideas making it to the outside world. It will teach you how to structure an effective creative pitch presentation and present your ideas with more confidence. 

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Date:
Thursday 13th July

Time:
09:00

Location:
Verve Live Agency, 11-15 Erne Street Upper, Dublin 2
 

Open to IAPI member agency employees only.

Members Price:
€395.00

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Workshop with Tim Williams

Activating New Pricing Strategies

Workshop with Tim Williams

An Immersive Half-Day Workshop presented by Tim Williams to follow the extraordinarily successful first workshop "Creating and Capturing More Value for Your Agency."

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Date:
Thursday 6th July

Time:
09:30

Location:
Shannon Suite, Marker Hotel, Grand Canal Square, Dublin 2

Open to IAPI member agency employees only.

Members Price:
€395.00

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Unconscious Bias

Training with Roxanne Hobbs

Unconscious Bias

This training has been designed to support agencies as they endeavour to build a more diverse and inclusive workplace

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Date:
Tuesday 4th July

Time:
09:00

Location:
IAPI Boardroom, 12 Clanwilliam Square, Grand Canal Quay, Dublin 2

Cost:
€395.00

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Training with Allister Frost

Content Marketing Excellence

Training with Allister FrostFully Booked

Effective Content Marketing calls for much, much more than just producing loads of “marketing stuff”. It demands a diligent approach to strategic planning, absolute clarity on the audience’s true needs and preferences, and a structured methodology for content creation, distribution and management.

 

 

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Date:
Tuesday 6th June

Time:
09:00

Location:
IAPI, 12 Clanwilliam Square, Grand Canal Quay, Dublin 2

Non-members Price:
€350.00

Members Price:
€270.00

Waiting List

CopyClear Training

Knowing the Code

CopyClear Training

For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland and the CopyClear process is vital.

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CopyClear Training

Knowing the Code for Creatives

CopyClear Training

For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland and the CopyClear process is vital.

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Training with Gareth Dunlop

Beyond Advertising – Creating Better Digital Journeys

Training with Gareth Dunlop

In a world where consumers will embrace or abandon a brand or purchase if they are faced with a poor digital experience, the importance of good User Experience Design cannot be overstated.

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The Eff Test 2017

Proving Effectiveness to your Clients

The Eff Test 2017

The IPA Eff Test online learning programme is a challenging qualification that promotes the comprehension of, and engagement with, planning as the USP of agencies; specifically it will help identify planning and effectiveness measurement techniques as central to understanding how agencies can create effective campaigns for their clients in the future.

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European Advertising Certificate 2017 (EAC)

European Advertising Certificate 2017 (EAC)

IAPI runs the European Advertising Certificate, the benchmark foundation level qualification for people working in European advertising agencies.  The Certificate is an opportunity for young professionals with up to two years experience in the Communications industry to obtain a foundation level qualification.  

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Training with Thea Hamrén

How To Get The Best Out Of Your Creative Team

Training with Thea HamrénFully Booked

Managing creative people is a challenge at the best of times. In this highly practical session, Thea Hamren, Creative Director at Mr President, shows you how to build, motivate and manage your creative team.

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Harness the Power of the Spoken Word

Speak the Speech

Harness the Power of the Spoken WordFully Booked

The approach of this training is both technical and creative. It combines work on physical awareness and presence with practical exercises to extend the range, power and clarity of the voice.

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Workshop with Tim Williams, Ignition Consulting Group

Creating and Capturing More Value for Your Agency

Workshop with Tim Williams, Ignition Consulting GroupFully Booked

A thought-provoking presentation / workshop that explores creative solutions for transforming agency compensation, dealing successfully with procurement and improving pricing as the most effective way of improving profits. 

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Procurement Negotiation Training

Procurement Negotiation Training Fully Booked

This one-day training programme, specifically developed for agencies, can help ensure that those taking part in negotiations can achieve the best available deal.

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Innovation and Design Thinking Masterclass

Innovation and Design Thinking Masterclass

The impact of technology on our industry has been profound.  It influences consumer behaviour and informs how brands behave in today’s hyper-connected world. This Masterclass will equip you to apply Innovation / Design Thinking within your agency and for the brands you work with.

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How to be the Best Account Handler in your Agency

How to be the Best Account Handler in your AgencyFully Booked

This course equips agency employees with the tools required to obtain a real and tangible understanding of their clients' business.

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Knowing the Code

CopyClear Training

Knowing the CodeFully Booked

For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland and the CopyClear process is vital.

> Read More

CopyClear Training

Knowing the Code

CopyClear Training Fully Booked

For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland and the CopyClear process is vital.

> Read More

Speak the Speech

Harness the Power of the Spoken Word

Speak the SpeechFully Booked

The approach of this training is both technical and creative. It combines work on physical awareness and presence with practical exercises to extend the range, power and clarity of the voice.

> Read More

Training with Neil Perkin

Digital and Non-Linear Planning

Training with Neil PerkinFully Booked

This is a one-day fast track workshop designed for planners from creative and media agencies with 2+ years experience, and covering the fundamentals of digital strategy and non-linear planning. The session is designed to be highly interactive, and to both inform and inspire delegates.

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CopyClear Training

Knowing the Code

CopyClear Training Fully Booked

For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland and the CopyClear process is vital.

> Read More

The Eff Test

Proving Effectiveness to your Clients

The Eff Test

Effectiveness is a critical issue that should be at the forefront of every campaign at the planning stage right through to the end. The Eff Test is a qualification on effectiveness and measurement for mid-level planners.

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Examination dates in 2016. All from 10am-12pm
Thursday 28th January 
Thursday 31st March 
Thursday 30th June  
Thursday 29th September 
Thursday 24th November 

 

 

Course requirements:
30 hrs of online learning followed by a 2 hour online exam

Cost:  £500 pp 

HTML5

Ads Development Workshop

HTML5 Fully Booked

Starting from September Google Chrome and Mozilla have stopped supporting the (in)famous Adobe Flash Player plugin and with this decision comes to an end the long era of Flash Ads which will now be replaced by the HTML5 format.

Developing ads in HTML5 can be a difficult task especially for developers and designers used to work with Flash.

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Winning Uphill Battles with Procurement

Negotiate to achieve the best available deal

Winning Uphill Battles with Procurement

Combining negotiation principles, strategies, techniques and tactics, all within the context of the marketing problems that need to be solved, this is an essential course for anybody responsible for creating long-term, high-value deals in agencies..

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Beyond the 30 second spot

Taking a strategic approach to multi-channel video

Beyond the 30 second spotFully Booked

IAPI in association with Google present a seminar looking at how brands can embrace all of the video-based channels at their disposal.

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In association with D&AD

Art Direction for Digital

In association with D&ADFully Booked

Aimed at print specialists looking to take on more digital work, Art Direction for Digital gives you six key tools which will make your life easier.

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8 Week Masterclass in Planning Effectiveness

ADFX 2016

8 Week Masterclass in Planning EffectivenessFully Booked

Advertising effectiveness is at the heart of why marketing and agencies exist and a key priority for Irish clients according to the IAPI Client Census 2013.

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How To Create A Newsroom Mindset For Any Client

Brands as Publishers

How To Create A Newsroom Mindset For Any ClientFully Booked

Part content strategy and part content creation, this fun, interactive workshop is inspired by Jon’s book Newsjacking: The Urgent Genius of Real-time Advertising and his experience building real-time content labs or "creative newsrooms” as some agencies/clients like to call them. 

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Surviving and Thriving with Procurement

Surviving and Thriving with Procurement

This course explains what motivates procurement people, how they operate with their marketing counterparts, and describes how best to manage them in order to preserve a fair profit margin.

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Amplify

AmplifyFully Booked

AMPlify is a one-day training course designed to look at the interests and practices of Agencies, Marketing and Procurement,

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From Afterthought to Centrepiece: Dialing up Radio

From Afterthought to Centrepiece: Dialing up Radio

An intensive hands-on workshop that will look at all aspects of creating better radio commercials and examine radio’s role in the context of the overall advertising landscape in 2015.

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Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)

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