From Afterthought to Centrepiece: Dialing up Radio
An intensive hands-on workshop that will look at all aspects of creating better radio commercials and examine radio’s role in the context of the overall advertising landscape in 2015.
The workshop will cover:
- The Brief
- The Script
- The Campaign
- Direction & Production
Participants will be asked to put the theory into practice and write a script to brief during the workshop. We'll work from real briefs, potentially resulting in broadcast of a successful script or scripts from the workshop, through the generous support of Mutiny Studios and Today FM.
Eoghan Nolan is an award-winning copywriter and former creative director of McCann-Erickson, Irish International BBDO and Leo Burnett. In 2011, he founded Brand Artillery.
His awards for radio include Ireland’s first D&AD, 98FM Ad of the Decade and Radio Ad of the Millennium at the Shark Awards.
In 2014, Brand Artillery won the only Gold Bell at the ICAD awards. Eoghan recently established Artillery Radio as a specialist arm of Brand Artillery focusing on creative radio production.