Taking a strategic approach to multi-channel video
Beyond the 30 second spot
TV isn’t dead – but the rules have definitely changed. From ads that go viral to innovative use of video players and long form content in social, the opportunity to tell compelling brand stories has never been greater.
IAPI in association with Google present a seminar looking at how brands can embrace all of the video-based channels at their disposal.
Eoghan Phipps, Head of Irish Agency Sales at Google/YouTube will look at how consumer behaviour has shifted and how creativity and data can be combined to drive deeper engagement.
He’ll be joined by Grace Looney and Jimi McGrath from Rothco and Antaine Conway and Colum O’Hara from Starcom who will bring us through their collaborative multi-channel approach for Heineken and AIB.
From ICAN, Creative Directors Andrew McNulty and Ian McFarlane will take us through their award winning video campaign for Temple Street Children's Hospital and The Simon Community. Sharing insights on their approach to creating shareable video that inspires audiences to take action and share across multiple platforms.
Delegates will go away with new ideas and inspirations on how they can bring brand stories to life in this exciting new age of video.
(We recommend people arrive 10 minutes early to allow for sign in and elevator time to the 11th floor).