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Taking a strategic approach to multi-channel video

Beyond the 30 second spot

Fully Booked

TV isn’t dead – but the rules have definitely changed. From ads that go viral to innovative use of video players and long form content in social, the opportunity to tell compelling brand stories has never been greater.

IAPI in association with Google present a seminar looking at how brands can embrace all of the video-based channels at their disposal.

Eoghan Phipps, Head of Irish Agency Sales at Google/YouTubewill look at how consumer behaviour has shiftedand how creativity and data can be combined to drive deeper engagement.

He’ll be joined by Grace Looney and Jimi McGrath from Rothco and Antaine Conway and Colum O’Hara from Starcom who will bring us through their collaborative multi-channel approach for Heineken and AIB.

From ICAN, Creative Directors Andrew McNultyandIan McFarlane will take us through their award winningvideo campaign for Temple Street Children's Hospital and The Simon Community. Sharing insights on their approachto creating shareable video that inspires audiences to take action and share across multiple platforms.

Delegates will go away with new ideas and inspirations on how they can bring brand stories to lifeinthis exciting new age of video.

(We recommend people arrive 10 minutes early to allow for sign in and elevator time to the 11th floor).

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)