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ADFX 2016

8 Week Masterclass in Planning Effectiveness

Fully Booked

Why Bother?

Advertising effectiveness is at the heart of why marketing and agencies exist anda key priority for Irish clients according to theIAPI Client Census 2015.

However, actually demonstrating effectiveness can be at best a ‘necessary evil’ andat worst a painful, isolating, last minute scramble for AdFx awards.

Who it is for?

Strategic Planners, Account Directors, Media Planners - committed to sharpening their effectiveness skills, & applying them to build on-going client trust and value.

Agencies prepared to invest in improving competence in critical thinking, rigour,measurement andbuilding an effectiveness culture.

How does it work?Particpants work on writing their own effectiness case studies

  • The programme is tailored around individual ‘live’ client cases.
  • There is advice on setting benchmarks andevaluating campaigns
  • Three key elements in effectiveness: the case, the argument andthe story.
  • Participant homework: deconstructing best-practice cases from IPA Effectiveness Awards
  • One-to-one final clinic with each person on client case andnext steps.

Who is leading it?

Karen Hand is an independent strategic planner and researcher, working globally with clients & agencies. Previously she worked in brand management in P&G & as a board planning director in BBH, where she won the APG Grand Prix & Gold International for strategic planning.

Karen has trained agencies in planning and effectiveness, and marketers in advanced communications around the world. She has judged the UK APG strategic planning awards and the IAPI AdFx awards three times.

The course requires a signifant amount of commitment and attendance. We've run it 4times over 2 years. It always books out it's so popular!

The course runs1 morning a week for 8 weeks,on Wednesdays from 8.30am - 10.30am.

There are only 13places available so early booking is advised. Preference will be given to IAPI members.

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, D02 CD51, Ireland.
T: 01 676 5991

Hours are 9am - 1pm and 2pm till 5:30pm (Mon - Thurs) and 5pm (Friday)