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Category Archives: Research

Digital Specs, the bane of our lives

Digital specs, the bane of many of our lives are

Posted in AR, Digital, Research, Women of Advertising | Tagged | Leave a comment

Progress, but struggles remain: measuring advertising investment in 2015.

A wise man* once said that without a struggle there

Posted in Goverment & Lobbying, IAPI Board, Media Committee, News, Research, Women of Advertising | Tagged | Leave a comment

Is advertising a cost or an investment?

The problem is that the school of thought on the

Posted in ADFX, AR, Awards, Digital, News, Research | Tagged | Leave a comment

IAPI ADFX 2012 – some trends

The most important business objective set by clients with ADFX

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The Literature Review of the Advertising Education Forum

The Advertising Education Forum (AEF), a non-profit organisation dedicated to

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Bringing campaign ideas to life – Listerine YouTube Case Study by Google

In Listerine’s Mouth vs. Life campaign, their key objectives were

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Amarach follow up study on Attitudes to Irish brands & Guaranteed Irish logo released.

Amarach have published a follow up study to their 2005

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