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Category Archives: Research

Digital Specs, the bane of our lives

Digital specs, the bane of many of our lives are

Posted in Digital, Research, Women of Advertising | Tagged | Leave a comment

Progress, but struggles remain: measuring advertising investment in 2015

A wise man* once said that without a struggle there

Posted in Goverment & Lobbying, IAPI Board, Media Committee, News, Research, Women of Advertising | Tagged | Leave a comment

Is advertising a cost or an investment?

The problem is that the school of thought on the

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IAPI Media Committee update on media research

It is IAPI’s intention to review all the available research

Posted in Media Committee, Research | Leave a comment

ADFX case studies now live on WARC

IAPI ADFX case studies from 2008 and 2010 are now

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IAPI ADFX 2012 – some trends

The most important business objective set by clients with ADFX

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The Literature Review of the Advertising Education Forum

The Advertising Education Forum (AEF), a non-profit organisation dedicated to

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IAB Ireland – Online Adspend Predictions for 2012

IAB Ireland asked a few digital experts their thoughts on the

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Infograph: The anatomy of an Ad Agency

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