First generation of European Advertising Certificate graduates honoured
Young professionals from over 30 countries have received their grades from the first European Advertising Certificate (EAC) exam which took place on 19 April this year. Ireland did exceptionally well with 26 young Irish professionals taking the exam and we are delighted to announced that all of them passed!
The 26 graduates are as follows;
|Sinead Dennis||Cawley Nea\TBWA|
|Michael O’Connor||Clearblue water|
This was the first chance for agency employees across Europe with up to two year’s industry experience to obtain the EAC, a new foundation-level qualification for members of the European Association of Communications Agencies (EACA).
Candidates completed a 25-30 hour online learning programme followed by a three-hour written examination which took place simultaneously in 25 countries in Europe and the Middle East.
The Certificate offers the first consistent, European-wide qualification designed to provide young agency personnel with a thorough understanding of the advertising industry and its processes, a comprehensive overview of the brand communication process and to complement their day-to-day on the job experience.
It is based on the proven IPA Foundation Certificate and was developed for a European audience with help from the EU’s Leonardo programme. The learning is free and the examination costs €220 per person.
The online programme comprises 6 learning paths or modules: Advertising and Communication in Context; Understanding Clients’ Business; Client, Creative and Media Briefs; Creativity and Creative Development; Understanding Media Channels and Implementing Creative Ideas. It uses a mix of video, easy readers, e-lessons, assignments, quizzes and discussion groups to provide variety and maintain student interest.
According to Dominic Lyle, Director General, EACA, the first results of the EAC were very positive. “One out of ten young professionals passed the EAC with distinction and more than half of the candidates passed with credit. I congratulate the new generation on their success and I am convinced that the knowledge they acquired will help them now and in the future of their advertising careers.”
Registration for the second generation of EAC young professionals opens on 1 October 2012 and the exam will take place on 25 February 2013.
For more information, visit: www.iapi.ie or contact Aisling Conlon, IAPI 01 676 5991.